Enterprise Sales Leader
$26M ARR built.
Northern Europe next.
ARR Built
Current Region
Globally
Enterprise Customers
Track Record
The Opportunity
Why Vercel, Why Now
Vercel has already won where it matters first: developers. Its product-led growth model, combined with best-in-class frontend infrastructure, has created strong bottom-up adoption across modern engineering teams. In Northern Europe in particular, that adoption is already present inside many enterprise organisations.
The opportunity now is not awareness. It's commercialisation at scale.
Today, much of Vercel's usage sits at the team or project level. The next phase of growth is systematically converting that adoption into enterprise-wide, multi-year contracts.
That requires a different motion:
- Multi-threaded engagement beyond engineering
- Clear enterprise value articulation
- Structured account expansion
Northern Europe is high potential but fragmented. Success requires a repeatable, localised enterprise motion.
My experience aligns directly with this phase. I have consistently entered markets where adoption exists but revenue does not, then built them into meaningful ARR by landing lighthouse customers, expanding accounts, and scaling teams.
By The Numbers
Career Impact
Total ARR Built
UK Region (from $0)
Personal Closed
Avg. Quota Attainment
Enterprise Customers
Geographic Reach
Markets Opened
Methodology
Validate. Land. Scale. Lead.
Validate
ICP definition and market validation
- Customer persona research
- Market size analysis
- Competitive positioning
Land
Lighthouse customer acquisition
- Strategic account targeting
- Multi-threaded engagement
- Value-based selling
Scale
Repeatable growth engine
- Pipeline development
- Forecast discipline
- Account expansion
Lead
Build and develop teams
- Hiring strategy
- Performance culture
- Local market expertise
Leadership
Teams that win and stay
Performance Expected
Build teams where high performance is the norm, not the exception.
Sustainable Pace
Results without burnout. Long-term thinking over short-term wins.
Develop Winners
Transform AEs into top performers through coaching and clear expectations.
Accountability + Autonomy
Trust the team with ownership. Hold the team to outcomes.
Experience
Dynamic Yield
Senior Sales Director
Dynamic Yield
Senior Account Executive
Fresh Relevance
Account Executive
Druva
SDR
Execution Plan
First 90 Days
Discover & Align
- Identify top enterprise accounts already using Vercel
- Map existing adoption to revenue opportunity
- Internal alignment with product, marketing, and CS
Build & Execute
- Build enterprise pipeline across Northern Europe
- Define GTM motion for the region
- Establish key relationships in top accounts
Close & Scale
- Close 2–3 lighthouse deals
- Establish forecast and repeatability
- Begin hiring plan for scale
© 2026 Alex Philpott. Built with Next.js & Vercel.