Commercialising AI products
inside complex enterprise
environments.
RVP UKI & Northern Europe at Dynamic Yield, now part of Mastercard. Senior operator focused on enterprise adoption of AI-led software. Built the region from first hire to $16M ARR through two acquisitions: Dynamic Yield, McDonald's, Mastercard.
ARR built zero to scale
Enterprise accounts opened
Selling complex enterprise SaaS
Acquisitions, no disruption
Selected enterprise accounts
Approach
Building markets in the UK, Nordics, Benelux, Middle East & Africa.
Most of my career has been spent before product-market fit was obvious — establishing early reference customers, building repeatable GTM motions, and scaling them into mature, multi-region enterprise businesses.
Establish
First commercial hire in a new region. Build conviction with strategic enterprise accounts. Develop early proof points.
Repeat
Translate early wins into a defensible GTM motion. Multi-thread complex procurement, security and IT. Open adjacent regions with the same playbook.
Scale
Operate inside high-complexity environments: multiple acquisitions, long cycles, evolving product. Hold continuity of revenue and relationships.
Case study
Dynamic Yield, 2018 to present.
Built
Continuity
Context
First UK hire. No local base, no brand, no pipeline. Product ahead of buyer thinking.
Build
Established initial strategic enterprise customers across UK retail and financial services. Defined references, pricing, and GTM motion.
Expansion
Scaled UK into the company's most significant European market. Led expansion into Nordics, Benelux, Middle East and Africa.
Scale through complexity
Maintained performance through two acquisitions (Dynamic Yield → McDonald’s → Mastercard) across shifting product, pricing and org environments.
Background
Over a decade in enterprise SaaS, eight of them in AI.
2018–Present
Dynamic Yield → McDonald’s → Mastercard
RVP UKI & Northern Europe
First UK hire. Built region from zero. Led commercial expansion into Nordics, Benelux, ME&A. Operated through two acquisitions.
2014–2018
Fresh Relevance
Sales Manager
Second GTM hire (later acquired by DotDigital). Built and led SDR function. Consistent quota attainment.
2013–2014
Druva
Business Development EMEA
EMEA outbound across enterprise. Top regional performer.
Contact
Get in touch.
Open to selective conversations with frontier AI companies on senior commercial roles.
